Detailed Data & Unparalleled Targeting

FAN offers data plus activation.

Whether you are a Fortune 500 company or a small business, an agency or an individual, we can leverage our advanced targeting technology to meet your needs.

We harness millions of data points including self-published and social networking. Then, we use this information to develop thousands of evolving audience segments that allow consumers to see the most relevant ads, and advertisers to reach their desired audiences across the Web, interact with them in meaningful ways and maximize their ROI.

Audience Targeting

• Demographics: Targets every major category including gender, age, education, marital status and more
• Geography: Utilizes both IP-based and self-expressed location data
• Psychographics: Taps into hundreds of interests - from broad to granular - across music, movies, TV, sports, hobbies, and more
• Personas: Connects with 40 broad audience archetypes, such as young professionals and soccer moms
• Life Stages and Events: Reaches people experiencing momentous occasions such as graduation, relocation, career change, marriage, becoming a parent, etc.
• Re-Marketing: Reconnect with people who have previously interacted with your brand
• Purchase-Intent: Identifies people primed to make a purchase
• Usage Based: Delivers the most relevant ads to those who have recently interacted with your ad
• Day Part: Message people when it resonates best for them

Media Targeting

• Channels: Reach a broad channel of relevant publisher Web sites
• Personas: Target like-minded people with whom you want to engage
• Contextual: Connect with people with relevant content