FAN API Program

FAN's new, open API program will enable advertising agencies, direct marketers, demand-side buying platforms and SEMs to leverage FAN's industry-leading ad platform in order to create, manage, and optimize display advertising campaigns within their own interfaces.

The API is built on the same platform as FAN's self-serve advertising product. Its increased scale will now allow larger online marketers and agencies a more efficient and automatic way to buy, track and evaluate inventory throughout the entire FAN network.

Marketers that use FAN's API program can take advantage of a number of specific features, including:

• Flexible Campaign Creation
• Conversion Tracking and Retargeting Options
• Bid Management to refine budget allocations, audience bids, and ad schedules
• Comprehensive reporting
• FAN's targeting and Suggestions Engine - giving marketers the option to target audiences by demographic, psychographic and purchase intent -- among other categories

Learn more by completing our simple contact form.